With each burst of spray-paint, tear of fabric, needle weaved through thread, every idea drawn on paper, Denim Endings was born.
A streetwear clothing brand started on Aug. 22, 2022, by Sean Cremins, junior, business economics major and his friend, Lorenzo Nicolasora.
Cremins is excited to follow this fashion journey. He says he is looking forward to growing and continuing to learn.
“This is just the beginning. The first year was just learning. Just now I feel like we came to a point where our brand image is coming together, we’ve still got a long way to go,” Cremins says. “Compared to where I’m going to be, and where I’m going to go in the next five years, 10 years, this fashion game is life.”
Cremins says, Denim Endings has not yet reached its full potential. They both say feel that there is so much more that they can offer to customers, but also so much more they can learn. Denim Endings has no manufacturer for its products, just a work studio and dedication.
“Every single Denim Endings product that has ever been made, has been made in-house,” Cremins says.
“I’d like to definitely expand our vision in the area of cut and sew garments as both Sean and I are skilled in sewing. We also want to manufacture more high quality technical pieces as we move forward,” Nicolasora says.
Hoodies, jeans, sweatsuits, vests and bucket hats are some of the products Denim Endings produces. Cremins and Nicolasora are willing to create anything a person requests to be made for them. The options are endless.
“We’ve been working on being able to have options available at any price point,” Cremins says.
Hoodies cost between $60–$90 depending on how much work they put into it. Denim Endings Boro denim jeans cost $200–$500, due to the hours of work that goes into creating each piece.
Cremins explains how they crop hoodies to alter the fit, spray paint designs onto hoodies, use a Dremel tool to distress the denim and cut and sew original patterns like bandanas and flags onto jeans.
Both are pleased to see people wearing their brand throughout New Haven, Waterbury and New York.
“It’s been very successful. If you look at it, we have almost 500 hoodies out there. I could go anywhere in New Haven, any given time, and I’ll probably see someone wearing my stuff,” Cremins says.
“Being in public and randomly seeing someone in a piece of art that we created is a feeling that is indescribable,” Nicolasora says.
They explain how they believe Denim Endings is more than a clothing brand, but a lifestyle. They want people to support not only the brand, but the mentality of the brand and what it stands for.
“It’s like a lifestyle almost. It’s a lifestyle you’re subscribing to when you buy my clothes,” Cremins says.
Cremins explains how he wants to start creating lifestyle products like basketballs, wallets, salt shakers and items people use in their daily lives.
Both Cremins and Nicolasora say they have many influences that come into play when they create pieces. Family members, rappers, other designers and even homeless people are some influences.
“My biggest influences in fashion will always be rappers [such as] Kanye West and A$AP Rocky, who helped shine light [on] creatives such as the late Virgil Abloh, who I feel is one of the biggest inspirations to the way we run our brand,” Nicolasora says.
Cremins explains how he and Nicolasora have been inspirations for each other. Bouncing off each other’s ideas and challenging them to be better every single time they go into creating a new piece.
Denim Endings has been promoted by rappers including RMC Mike, Bobby Shmurda, Yn Jay and others.
“It was awesome to see someone like Bobby Shmurda, who was literally the hottest rapper out when I was in middle school, take pictures with my clothes. RMC Mike and Yn Jay wearing our clothes backstage at their concert was also crazy as artists that we actively listened to from the Detroit Rap scene,” Nicolasora says.
Cremins says he is lucky enough to have a roommate who is a photographer, helping him capture the photos of celebrities wearing Denim Endings.
“I am lucky enough to brush shoulders with a lot of people. My roommate Quan, he’s a photographer, goes to different shows. He’s a celebrity photographer,” Cremins says.
“I’m trying to put myself and my brand around the right people,” Cremins says.
Cremins’ says his family has been supportive of him, and his progress so far.
“They believe in me because, at the end of the day, I’m just a reflection of them. I’ve never pursued anything like this before and they know that. I’m happy and I’ve made it very clear to them a long time ago that this is what I want to do.”
By Jay’Mi Vazquez